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Changes in Ireland's Gambling Landscape

Changes in Ireland's Gambling Landscape

The Gambling Regulatory Authority of Ireland is actively examining the country's gambling scene. This investigation is grounded on a comprehensive report from the Economic and Social Research Institute (ESRI), which is poised for release. This study delves into the gambling patterns among Irish citizens, highlighting crucial trends. According to insights shared by Anne Marie Caulfield, the authority's chief executive, there are several key patterns needing attention. Notably, statistics reveal that 10% of sports enthusiasts engage in betting activities during work hours. Additionally, a surprising one in ten gamblers manages four or more betting accounts to wield during their wagering activities.

Emerging Adjustments and Consumer Notifications

A significant area of focus is the notifications received by gamblers. Currently, 25% of all gamblers are targeted daily with prompts encouraging continued participation. However, Caulfield expresses optimism about imminent changes. 'That’s something that you will be allowed to opt out of in future under the legislation, where you decide you do not want to receive those notifications,' she assured attendees at the St John of God Research Foundation’s annual conference. This discussion emerges amid growing concerns over the gambling environment in Ireland. Research indicates that the actual number of problem gamblers might be ten times higher than reported figures. This sparks the ESRI study to further probe into gambler-industry interactions and explore the necessity for increased protective measures against potentially hazardous gambling.

Technological Practices and Regulatory Preparations

Caulfield also addressed the challenge of cross-selling in the industry. Consumers often receive incentives like free spins to shift interest towards various gambling platforms, despite it being unsolicited. Data reveals that three out of four gamblers deposited money last year and found the withdrawal process slightly more cumbersome than deposit processes. Concurrently, steps are being initiated to streamline the licensing procedures for major gambling firms within Ireland. The inclusion of new consumer protection strategies is underway, a crucial one being the establishment of a national self-exclusion registry intended to safeguard vulnerable individuals. This registry is part of a broader move towards enhanced consumer safety and accountability within the gambling sphere.

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Published: 11. November 2025

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Evan Carter

Written by Evan Carter

Evan Carter is a market specialist and online casino consultant with 20 years of experience analyzing iGaming trends, licenses, and regulations. His deep understanding of the industry and SEO expertise make him a trusted voice in casino consulting and strategic development.