Dynamic Moves in Gaming: Kambi, EveryMatrix, and Pragmatic Play

Kambi Group has embarked on a new venture by securing a partnership with Holland Gaming Technology, marking a significant step in the expanding Dutch market. This multi-year agreement ensures that Kambi will provide a comprehensive sportsbook solution to the operator, showcasing their advanced trading capabilities and innovative open platform, along with a dynamic bet builder product.

This collaboration is a strategic move following Holland Gaming’s successful acquisition of a sports betting license from the Dutch regulatory authority, Kansspelautoriteit. Already a notable player in the Netherlands’ online casino sector, Holland Gaming is now poised to enhance its portfolio by integrating Kambi’s state-of-the-art sports betting services. CEO of Kambi, Werner Becher, expressed, "We’re excited to partner Holland Gaming Technology as they expand into sports betting. Their strong marketing and deep industry expertise make them an ideal fit for our turnkey sportsbook solution." This partnership underscores Kambi's continuous efforts to penetrate and establish a firm foothold in regulated markets across Europe.

EveryMatrix and BetGoodwin Join Forces in Sports Betting

Building on the momentum in the sports betting arena, EveryMatrix has announced a new strategic alliance with UK-focused BetGoodwin. This collaboration involves the deployment of EveryMatrix's full turnkey sports solution, as part of a multi-year agreement commencing in 2024. The platform promises an expansive offering with access to more than 200,000 monthly live events and up to 800 live markets focused heavily on English Premier League fixtures. Among its features, it includes both pre-live and live bet builders across 11 sports, further accentuated by cash-out options and odds boost capabilities. Julian Head, CEO of BetGoodwin, highlighted the importance of this venture, stating, "This is a milestone launch for us. EveryMatrix's modern sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers." This initiative marks a pivotal moment for BetGoodwin as it aims to enhance its user offerings and solidify its presence in the UK sports betting market.

Pragmatic Play’s Expansion into Colombia

In a significant move to broaden its reach within the Latin American market, Pragmatic Play has inaugurated a live casino studio in Colombia, reflecting the company’s strategic expansion plan in the region. Operated by ARRISE, the newly opened Bogotá-based studio is geared to provide localized, premium live casino experiences to the Latin American audience. With an investment exceeding $15 million, this new facility is expected to generate around 1,500 jobs, significantly boosting local employment.

The studio will initially feature more than 100 gaming tables, tailored to local preferences with offerings like roulette and blackjack hosted by Spanish and Portuguese-speaking dealers. Irina Cornides, Pragmatic Play’s Chief Operating Officer, commented, "This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America." By establishing this studio, Pragmatic Play reinforces its commitment to delivering regionally tailored gaming content, catering to the preferences and demands of the diverse Latin American market.

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