Pragmatic Play Launches Custom Live Casino Studio in Vienna

The cutting-edge facility, located in Vienna, marks a significant expansion in the partnership between Pragmatic Play and win2day, which began in 2023 with a focus on online slots.

Tailored for Austria: A Bespoke Studio Experience

This newly launched studio isn’t just another generic live casino hub. It’s custom-built from the ground up to reflect the win2day brand, offering Austrian players a uniquely immersive experience. The sleek studio currently features a collection of premium blackjack tables, a dedicated roulette table, and a localized game show built with the regional market in mind.

The standout addition? Crazy Prater Rad—a game show designed specifically for Austria. With the potential to deliver multiplier wins of up to 500x, it’s already catching the attention of players looking for excitement with a local twist.

More Than Just a Studio: A Boost to Local Economy

This expansion also brings tangible benefits beyond the gaming floor. The studio is set to create up to 150 new full-time jobs in Vienna, a win-win move that strengthens both the local economy and Austria’s growing iGaming infrastructure.

A Next-Level Lineup of Games

In addition to bespoke content, win2day players now have access to Pragmatic Play’s award-winning live casino titles, including fan favorites like:

• Mega Roulette
• Mega Wheel
• Sweet Bonanza CandyLand

And more coming soon

This development highlights Pragmatic Play’s commitment to delivering innovative, localized solutions that go beyond traditional offerings. The Vienna studio is more than just a broadcasting hub—it’s a full-blown entertainment destination.

Voices Behind the Vision

Pragmatic Play’s Chief Operating Officer, Irina Cornides, highlighted the importance of the new Vienna studio, describing it as a major step forward in delivering personalized, high-quality gaming experiences. She emphasized that the studio reinforces the company’s commitment to creating engaging, tailor-made solutions that truly connect with local players.

Martin Škopek, a Board Member at Austrian Lotteries, also praised the launch, noting that the studio not only enhances the player experience on win2day but also plays a key role in the broader goals of fostering innovation, expanding entertainment options, and contributing to the creation of new jobs in Vienna.

Final Thoughts

Pragmatic Play's Vienna studio marks a powerful leap forward for live gaming in Austria. By combining custom-built environments, exclusive content, and local relevance, the brand continues to prove why it’s one of the most respected names in the iGaming industry. For players on win2day, the future of live casino just got a whole lot more exciting.