SiGMA Central Europe 2025 Concludes with Record Attendance

Rome, Italy — The Eternal City witnessed a modern marvel as SiGMA Central Europe 2025 made a thunderous debut, attracting over 30,000 attendees from across the globe to Fiera Roma between November 2-5. Backed by powerhouse RedCore, this record-setting event didn’t just make headlines — it redefined them.

As part of SiGMA’s expanding global tour, this inaugural Rome edition has already set the bar sky-high for its 2026 return.

Setting the Tone: Power Talks on Regulation & Vision

Opening the event with gravitas was European Parliament President Roberta Metsola, who boldly addressed Europe’s fragmented regulatory landscape. “If we want Europe to remain competitive,” she said, “we have to be honest about what is still holding us back.” Her remarks struck a chord with an audience eager for streamlined, continent-wide policies in iGaming.

In a compelling crossover between sports and business, UFC legend Kamaru Usman captivated attendees with a fireside chat on resilience and leadership. From the Octagon to the boardroom, his message was clear: fear is the opponent, discipline is the weapon.

Icons, Innovation, and Industry Heavyweights

The star wattage didn’t end there. Appearances by Alex Pereira and Luis Garcia brought a dynamic fusion of sports and entertainment into the iGaming fold. Meanwhile, Ronni Hartvig from Betsson Group took to the stage with insights on navigating branding in a tightly regulated market, highlighting rising media costs and shifting consumer habits.

Cinecittà Celebration: Awards and Philanthropy

At the legendary Cinecittà film studios, the SiGMA B2B Awards night dazzled under the Roman stars. One of the evening’s biggest moments? A live auction raising a staggering €193,800, benefiting education and health projects through the SiGMA Foundation.

Vardges Vardanyan, founder of Digitain Group, was honored for his exceptional leadership, while innovation took center stage as Greek-based Interad AE clinched the Pitch competition crown with its cutting-edge TOROTIPS platform.

Culture and Class: A Concert to Remember

True to Rome’s artistic soul, the event closed with a world-class performance by Plácido Domingo and Pretty Yende at the historic Auditorium via della Conciliazione. A fitting finale to an event that flawlessly blended business, culture, and cause.

Looking Ahead: Rome 2026 Awaits

If 2025 was a debut, 2026 in Rome is poised to be a phenomenon. With the benchmark now set, SiGMA's next stop in the Eternal City is already generating buzz — promising more impact, more innovation, and more unforgettable moments.

Source: SiGMA World