Industry Updates: Player Protections, Promotions, and Expansions

The Better Gambling Forum (BGF) has introduced a new global framework for player protection, unveiling the “Responsible Gambling Practice & Policy Pillars (RG3P)” during the United Nations General Assembly. This initiative is designed to strengthen existing responsible‑gambling practices by complementing rather than replacing them. 

The RG3P framework is structured around six key pillars:

1. Education, Informed Choice & Harm Prevention – Empowering individuals with knowledge to make safer gambling decisions. 
2. Risk Detection & Intervention – Deploying tools and systems to identify at‑risk behaviours and intervene early. 
3. Support, Treatment & Recovery – Ensuring access to treatment and recovery pathways for those affected.
4. Gambling Environment, Product & Marketing – Establishing safer standards for gambling products, marketing approaches and environments. 
5. Ethical Industry Practices & Accountability – Promoting transparency, operator responsibility and ethical conduct across the sector. 
6. Research, Evaluation & Sustainable Funding – Advocating for ongoing research, measurable evaluation and stable funding for long‑term impact. 

According to committee member and senior‑vice‑president of product at Everi Holdings, Francis Keyser, “The six pillars … are designed to address this challenge and serve as a foundational structure for jurisdictions seeking to create a ‘gold standard’ guide for gambling awareness, treatment programs and regulations.” 

This framework arrives at a critical juncture. With gambling increasingly embedded in digital platforms, public and brain‑health experts emphasize the need for coordinated, evidence‑based prevention strategies. The RG3P is explicitly designed to function as a “living tool” — evolving with new research and global regulatory trends. 

Rather than supplant existing national or industry efforts, the framework is positioned as a unifying benchmark. Regulators, operators and public‑health organizations can adapt the RG3P to their local context, aligning with international best practices and measurable outcomes. 

Key Takeaways for Stakeholders:

• Policymakers can use the six‑pillar structure to build or refine responsible‑gambling strategies grounded in public‑health evidence.
• Industry operators are encouraged to map their practices (e.g., product design, marketing, support services) to the RG3P pillars to demonstrate robust safeguards.
• Public‑health advocates and researchers have a clear framework for collaboration, evaluation and shared metrics across jurisdictions.

As the BGF progresses, an independent Scientific Oversight Committee will supervise research outputs and ensure transparency and credibility. The framework thus reinforces trust by combining expertise, ethical governance and a commitment to measurable impact.

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