The FIFA World Cup 2026 has officially entered the prediction market with the launch of ADI Predictstreet , FIFA's official prediction partner. The platform went live on June 8 , just days before the tournament kicked off, introducing football fans to a new way of participating in the world's biggest sporting event through regulated prediction markets.
The launch marks another major step in the growing convergence of sports entertainment, blockchain technology, and online prediction platforms , sectors that continue to attract increasing interest from sports fans and crypto users alike.
A New Way to Engage With the FIFA World Cup
ADI Predictstreet allows users to participate in prediction markets built around FIFA World Cup matches and tournament events. Rather than traditional sports betting, the platform focuses on regulated event predictions, giving fans an interactive way to engage with live football action throughout the competition.
The company secured its Gibraltar gambling license in March 2026 before announcing its official partnership with FIFA in April. With the platform now live, Predictstreet is positioned to capitalize on the massive global audience expected to follow the World Cup across North America this summer.
Blockchain Technology Powers the Platform
One of the platform's most notable features is its blockchain infrastructure.
ADI Predictstreet is powered by ADI Chain , a blockchain network developed in Abu Dhabi that supports secure, transparent, and scalable prediction markets. The company says blockchain technology helps improve transparency while enabling real-time participation for users worldwide.
This approach reflects the broader trend of blockchain adoption across online gaming and betting, where crypto-friendly platforms continue to expand alongside traditional operators.
CEO Highlights Global Vision
Commenting on the official launch, ADI Predictstreet CEO Dimitrios Psarrakis said the company aims to transform how fans interact with live sporting events by combining advanced technology with regulated prediction markets.
According to Psarrakis, billions of football fans are expected to follow the FIFA World Cup 2026, creating a significant opportunity to introduce prediction markets to a global audience through a secure and compliant platform.
Expansion Already Underway
Following its launch, ADI Predictstreet confirmed that the platform is currently available in 23 U.S. states where regulations allow its services.
The company also revealed plans to expand into additional regulated markets through strategic partnerships, further increasing its international reach after the World Cup.
What This Means for Online Betting
The arrival of FIFA's official prediction platform highlights how the online gambling industry continues to evolve beyond traditional sportsbook wagering. As crypto gaming , Bitcoin betting, blockchain technology , and prediction markets become more mainstream, new forms of interactive entertainment are emerging for sports fans around the world.
While ADI Predictstreet is not positioned as a conventional sportsbook, its launch demonstrates the growing demand for regulated digital prediction platforms that combine real-time sports engagement with innovative technology.
Published: 14. July 2026