iGB L!VE London 2026 Opens Tomorrow

The countdown is almost over as iGB L!VE London 2026 officially opens its doors tomorrow, July 1 , at ExCeL London , welcoming thousands of iGaming professionals from around the world. The two-day conference has become one of the industry's most important networking events, bringing together affiliates, online casino operators, sportsbook brands, game providers, payment companies, and technology suppliers under one roof.

Following its move to London, this year's edition is expected to be the largest in the event's history, with more than 15,000 attendees and over 200 exhibitors and sponsors showcasing the latest innovations across online casino, sports betting, affiliate marketing, payments, compliance, AI, and player acquisition technologies.

A Key Event for Affiliates and Online Casino Operators

For affiliate marketers, iGB L!VE remains one of the best opportunities of the year to establish new partnerships, negotiate improved commission deals, and explore exclusive promotions before the busy autumn and winter gambling season.

With hundreds of affiliate programs exhibiting at the event, visitors will have the opportunity to meet affiliate managers face-to-face, discover new casino brands, compare CPA and Revenue Share models, and discuss market expansion opportunities across regulated and emerging jurisdictions.

As competition within the online gambling industry continues to grow, conferences like iGB L!VE have become increasingly important for affiliates looking to diversify traffic sources, improve player acquisition strategies, and stay ahead of changing regulations.

What to Expect at iGB L!VE 2026

This year's exhibition will focus on three major pillars:

• Online Casino
• Sports Betting
• Affiliate Marketing

Alongside the exhibition floor, delegates can attend educational sessions covering topics such as:

• AI and automation in affiliate marketing
• Player acquisition and retention strategies
• Responsible gambling initiatives
• Regulatory updates across European markets
• Payment innovations
• Emerging affiliate technologies
• Business growth and partnership development

One of the newest highlights is the iGB Trends Stage , where industry experts will share practical insights designed to help businesses prepare for the next 12 to 24 months of growth. Another popular feature is iGB Introducing , a facilitated networking initiative that helps affiliates, operators, agencies, and technology providers connect with potential business partners more efficiently.

Networking Remains the Biggest Attraction

Although product launches and educational sessions attract significant attention, networking continues to be the main reason why professionals travel to London each year.

Throughout the two-day event, attendees will have access to scheduled networking sessions, informal meetups, business lounges, and exclusive evening events where many of the industry's largest commercial partnerships are initiated.

For affiliate managers and operators, face-to-face meetings remain one of the most effective ways to strengthen existing relationships while identifying new traffic opportunities ahead of the second half of the year.

Industry Trends to Watch

Several major themes are expected to dominate conversations throughout the conference.

Artificial intelligence continues to reshape affiliate marketing, content production, customer support, and player engagement, while operators are placing greater emphasis on long-term retention rather than simply increasing acquisition volumes. At the same time, compliance, responsible gambling, and localized payment solutions remain high priorities as more markets introduce stricter regulatory frameworks. Recent interviews published ahead of the event also highlight the growing importance of community building, loyalty, and sustainable growth over pure traffic generation.

For crypto casinos and fast payout brands, payment technology, blockchain innovation, and cryptocurrency adoption are also expected to be important discussion points as operators continue expanding crypto-friendly gaming experiences.

iGB Affiliate Awards to Close the Event

The conference will conclude on July 2 with the prestigious iGB Affiliate Awards , hosted at The Shard in London. The ceremony celebrates outstanding achievements across affiliate marketing, online casino operations, technology, and innovation, recognizing the companies and individuals shaping the future of the global iGaming industry.

Why iGB L!VE Matters for CheetahBonus Readers

For players, conferences like iGB L!VE often lead to exciting announcements in the weeks that follow. New online casinos, exclusive bonus offers, software launches, faster payment solutions, and innovative affiliate partnerships are frequently unveiled during the event before becoming available to the wider market.

The CheetahBonus team will be following the latest announcements from London throughout the conference, bringing readers the newest developments in online casinos , crypto casinos , casino bonuses , fast payout casinos , and sports betting as they happen.